{"id":12758,"date":"2015-08-22T06:00:36","date_gmt":"2015-08-21T20:00:36","guid":{"rendered":"http:\/\/chifleysecurities.com.au\/?p=12758"},"modified":"2015-08-22T06:00:36","modified_gmt":"2015-08-21T20:00:36","slug":"commercial-vineyards-are-becoming-more-viable-chifley-securities","status":"publish","type":"post","link":"https:\/\/chifleysecurities.com.au\/commercial-vineyards-are-becoming-more-viable-chifley-securities\/","title":{"rendered":"Commercial Vineyards Are Becoming More Viable | Chifley Securities"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">It has been over 40 years since a smiling Len Evans led the revolution which saw wine drinking become fashionable for Australians and exports, mainly to the US and UK, surge in wine drinking. The glory days came to an abrupt end around a decade ago as corporate takeovers of family run vineyards and thousands of hobby-farm sized entrants combined to create a slew of wine on the local and export markets.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Treasury Estate\u2019s 2013 decision to dump 35 million litres of wine it couldn\u2019t sell in the US highlighted the problem and it was the large producers across the Murray-Darling basin who took on the brunt. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Following last year\u2019s vintage, Murray Valley Wine Grape Growers\u2019 Mark McKenzie summed up the state of the industry, telling the media inland producers were facing a full blown crisis due to oversupply and falling prices of wine. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Looking ahead, Australian Grape and Wine Authority Chair Brian Walsh announced a 5 year industry plan saying, \u201cWe believe our two strategic priorities should be to increase demand and the premium paid for Australian wine and to increase the sector\u2019s competitiveness.\u201d <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For vineyards close to capital cities, another path to profitability has been found, not in the major retailing chains but with the close association between wine and a relaxing weekend spent with friends. Small to mid-sized wineries are taking advantage of their scenic settings to heavily promote on-site entertainment, including weddings and wine tours, cashing in on the day trip market\u2019s thirst for tastings and cellar door sales. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For picturesque wineries close to their market, a day amongst the vines appears to be the key to a bountiful future but for the large inland producers, the impact of the great wine glut looks set to linger for a while yet. Consider your options, and think outside the box if you own or are considering purchasing a commercial vineyard.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Small to mid-sized wineries are taking advantage of their scenic settings to heavily promote on-site entertainment, including weddings and wine [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[39,40,58,118,99,100,46,111,121],"tags":[47,115,116,53,8,117,119,23,24,120,122,123],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Commercial Vineyards Are Becoming More Viable | Chifley Securities<\/title>\n<meta name=\"description\" content=\"Small to mid-sized wineries are taking advantage of their scenic settings to heavily promote on-site entertainment, 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